Packaging Design Illustration

Illustrator: John Potter - Escape Key Graphics
Client: City Streetz Graphics
Art Direction: Gil Lopez

Packaging Illustration

About CityStreetz

CityStreetz is a print focused design studio with decades of hands on production experience. They come from the service bureau era, back when making artwork actually printable was the whole job. I have worked with them on various projects, on and off, over many years. The owner, Gil, is an awesome guy and great to collaborate with. CityStreetz started in South Florida and now operates out of Saint Augustine.

About This Project

This was one of my few packaging design projects. The job was a box used for shipping oranges. Not the kind of thing I do every day, which made it interesting.

I drew all the illustrations with graphite on bristol board. Traditional drawing, by hand, on paper. The color was applied digitally after the drawings were done. The reasoning behind that approach was at least partly practical. Doing the color work digitally simplified the spot color separation process for printing. It meant the final art could go through production without extra steps or surprises.

The result was a box that looked hand crafted but printed cleanly and consistently. That balance between handmade and reproducible is sometimes exactly what a project needs.

Your Illustration Project

If you have a need for illustrations similar to this, whether for packaging, print, or any other application, contact me. I have done this work before and I would be glad to do it for you.

 

WORK FOR CITY STREETZ GRAPHICS:

medical figure illustration
box design
Art Nouveau Portrait

VECTOR ILLUSTRATIONS:

(Created using Adobe Illustrator)

Electric Snake Illustration
Art Nouveau Portrait
A1A Marathon Poster
Boat Show Illustration
Sports urban art  Illustration
Wetlands Public Art Illustration
Public Art
wilderness Illustration
Public Art Illustration
Public Art Illustration
Public Art Illustration
Boat Show Illustration
Public Art Illustration
Playground Illustration
Illustration used for the Yacht and Brokerage Show in Miami Beach
Art Festival Poster
pattern illustration
Marina Illustration
A1A Marathon Poster
Yachting Illustration
Dragon illustration
Boat Show Illustratio
Album CD cover for Harmonic Motion
Album CD back cover for Harmonic Motion
Boating Illustration
Miami Beach Illustration
A Bone In Her Teeth Book Cover
Uncle Sams Book Cover
Boat Show Illustration
Flamingo Gardens Brochure Cover
Catamarans Illustration
City Center Illustration
Childrens Party Illustration
medical figure illustration
Cartoon Orange
Cigar Aficionado Illustration
Poster Illustration
Art Basel 2013
Cartoon Chef
Advertising Illustration
Poster Illustration
Agricultural Illustration
City Center Illustration

VECTOR ILLUSTRATED MAPS:

Gardens Map
Miniature Golf Map
Speedway Map
Island Tourism Map
Illustrated Theme Park Map
International Boat Show Map
Hiking Woods Map
off-road motorsports park map
Beach Resort Siteplan
Color Resort Siteplan
Custom Theme Park Map
Custom Tourist Park Map
Miami Strictly Sail Map
Miami Boat Show Sea Isle Map

WHAT DOES VECTOR ILLUSTRATION MEAN?:

Vector illustration refers to artwork created using vector graphics, a computer-based method that defines images through shapes rather than pixels. Each shape is constructed from points along its edges, known as Bézier points, which control direction, curvature, and other attributes. Unlike pixel based images, vector graphics can be scaled to any size without losing resolution, making them ideal for applications where clarity and flexibility are essential. They are also efficient in file size, since a single shape can be defined with just a few points rather than thousands of individual pixels.

While vector graphics provide the technical framework, the style of the artwork is entirely up to the illustrator. In my work, I often use vibrant, tropical-inspired color palettes, bold shapes, and perspectives influenced by Art Deco and Italian Futurism. These stylistic choices create images that are dynamic, eye-catching, and highly adaptable for both commercial and artistic purposes. Unlike photo-realistic images, vector illustrations can be playful, stylized, or even cartoon-like, making them ideal for maps, signage, logos, and other applications where clarity and visual impact are critical.

By combining the technical advantages of vector graphics with a carefully considered artistic approach, my illustrations provide both precision and personality. Whether used for printed materials, digital media, or large scale installations, vector based artwork offers versatility, scalability, and a distinct, memorable look that engages viewers and supports your visual goals.

To learn more about vector graphics see my post... "What are Bitmap and Vector Graphics"

Vector based art created with Adobe Illustrator can be animated using Adobe After Effects to create motion graphics. To learn more see my After Effects and Premiere Pro Portfolio.


PORTFOLIOS