Water Taxi Maps -2025

Water Taxi Route Maps

Illustrator, Graphic Designer: John Potter - Escape Key Graphics
Client: Mad 4 Marketing / Water Taxi

Art Direction: Monica Geiser - Mad 4 Marketing

For information about Water Taxi and for the latest map please visit WaterTaxi.com

I created a series of illustrated maps for Water Taxi in South Florida that prioritize accuracy, clarity, and usability. Unlike previous maps I designed for the service, these were intended to be more precise and conventional, reflecting the need for detailed route information and accurate stop locations. The goal was to produce a single master map showing all routes and stops, which could then be adapted into a large map for web and print use, as well as individual maps for each of the three routes.

To ensure accuracy and detail, I used open source geographic data from OpenStreetMap, which provides a reliable foundation for placement and layout. The result is a set of maps that are both informative and visually appealing. By combining clear, factual information with a professional illustrated style, these maps make it easier for passengers to plan their trips and navigate the waterways with confidence.

These maps serve as valuable orientation tools for anyone using Water Taxi’s service, offering a clear view of routes while also highlighting the experience of traveling along South Florida’s intracoastal waterways. The illustrations help make the service accessible, enjoyable, and memorable, while demonstrating how a well-designed map can support both practical use and marketing needs.

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