Illustration Portfolio

I am a professional illustrator offering custom illustration services for businesses, organizations, publishers, and public institutions. My work spans institutional and marketing illustration, editorial artwork, cover illustration, technical illustration, and product focused visuals. Each project is approached with careful attention to purpose and audience, resulting in artwork that is visually engaging while clearly communicating its intended message. While my style is adaptable, many projects feature confident use of color and strong composition to create illustrations that stand out and remain memorable.

I have collaborated with clients across a wide range of industries, including publishing, hospitality, education, local government, event production, and institutional illustration. Past projects include permanent illustrated installations for the City of Pembroke Pines, book cover artwork for Matanzas Press and Shorebird Books, and a series of illustrations created for Boca Grove Golf and Tennis Club. This breadth of experience allows me to understand different visual requirements and deliver illustrations that align with both practical needs and branding objectives.

My illustration style is flexible and responsive to the demands of each assignment. When precision and clarity are essential, I produce clean, accurate digital illustrations suited to technical or informational applications using software like SketchUp Pro and Adobe Illustrator. For projects that benefit from a more expressive approach, I also create hand made artwork using drawing and painting techniques, bringing warmth and character to the final piece. This range enables me to tailor the visual language of each project to its context and intended audience.

Collaboration is central to my creative process. I work closely with clients from concept development through final delivery to ensure each illustration supports project goals, reflects brand identity, and communicates effectively. Whether the project is intended for print, digital media, signage, or public display, I bring professional skill, clear visual storytelling, and a considered design approach to every commission.

TESTIMONIALS:

Boca Grove Country Club

Mural Painting, Character Design, Logo Design, Illustration....

Testimonial: We are so in love with our new mascot/logo. The design is unique and truly captured the essence of our Country Club. Potter was wonderful and seemed to read our mind when it came to changes and suggestions. Truly a pleasure to work with.

Boca Grove Country Club

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Matanzas Press

Logo Design, Book Cover Design and Illustration, Website Design

Testimonial: With nothing more than my poorly defined concept to work from, Escape Key Graphics created a dazzling bookcover design that not only met, but far exceeded my expectations-- really amazing work!

Jay Humphreys,
Matanzas Press

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Old Growth Books

Logo Design, Book Cover Design and Illustration, Website Design

Testimonial: One day I happened on a book and bought it just because of the cover design. Such is the importance of book cover design. The designer was John Potter. I contacted John at his business, EscapeKeyGraphics.com and he has been a delight through the entire process of designing the cover for A Bone In Her Teeth. I recommend John Potter and hope you will visit his very interesting website and have a look around. You might want him for your next business project.

Ann Mcallister Clark,
Author

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Susan Grantham

Book Cover Design and Illustration, Illustration, Painting

Testimonial: Absolutely every project I have worked with on John has been a success. I have used his talent and services from paintings, to book covers, to technical drawings. Everyone who see's his work comments on the quality and creativity. While still working in editing and publishing, I used him whenever he was available.

Susan Grantham,
Associate Professor at University of Hartford

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KP Designz

Poster and Map Design and Illustration, Illustration

Testimonial: Always high quality work. Always by the deadline.

Katty Payne,
KP Design & Photography, LLC

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Tingdene Marinas and Tindene Residential Parks

Map Design and Illustration

Testimonial: I use John for my projects and would certainly recommend him to anyone. He quickly gets to grip with what you're looking for, he's super efficient and great to work with.

Toni Norman,
Tingdene Marinas and Tindene Residential Parks

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Bimini Big Game Club Resort & Marina

Map Design & Illustration

Testimonial: John Potter at Escape Key Graphics has a keen sense for High level detail and strong understanding for how graphics represents your business. I found him at the Ft Lauderdale boat show and have improved our resorts and marinas selling points using his talents. All business aside he is a great guy caring about your business. I highly recommend him. John see you again soon at the legendary Big Game Club resort

Stephen Kappeler,
Bimini Big Game Club Resort & Marina
Treasure Cay Hotel Resort & Marina

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Abaco Beach Resort & Boat Harbour Marina

Map Design & Illustration

Testimonial: I want to say that you did an “excellent and incredible” work of art for the Abaco Beach Resort. I am indeed very happy to have been able to facilitate this project for our resort.

Brent Ingraham,
Director of Sales and Marketing

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