Boat Show Illustration -FLIBS

Illustration used for the 2014 Fort Lauderdale International Show

Artist, Illustrator: John Potter - Escape Key Graphics
Client: Informa U.S. Boat Shows

Here is an animated GIF that shows some of the creation process...

Here are some examples of the illustration in use...

The illustration ran in ads in Yachts International Magazine, Showboats International Magazine, Yachting Magazine and more

The illustration as used on the VIP Pass cards

The illustration as used on the MyBoatShow App

The illustration for sale as a print

The illustration as used on banners around Fort Lauderdale

The illustration as used on tickets

The illustration as used on the program cover

COVER ILLUSTRATIONS:

"A Bone In Her Teeth" Book Cover

Show Program Cover

"Uncle Sam's" Book Cover

Boat Show Cover

Book Cover Art

"Phillip Singer An Accounting" Book Cover

Miami Beach Cover

Marine Biotech Cover

Book Cover

Album Cover Art

ABOUT COVER ILLUSTRATIONS:

There is a well-known saying that you shouldn't judge a book by its cover, but in reality, people do. If you have invested time, money, and creative energy into a book, magazine, or other publication, having a strong, eye-catching cover is essential. Authors and publishers often tell me that my cover illustrations have helped sell more copies than the content alone, opening doors to readers who might not have discovered the work otherwise. While this may seem surprising, it underscores the importance of compelling visual storytelling in capturing attention and communicating ideas at a glance.

Illustration offers unique advantages over photography for cover design. While photography can be a powerful choice in certain situations, illustration allows for the clear depiction of abstract concepts, fictional settings, or ideas that cannot be photographed. It also provides complete control over color, lighting, and composition, down to precise digital detail. This flexibility allows each cover to convey mood, tone, and narrative in a way that is fully tailored to the content it represents.

Over the years, I have created cover illustrations for books, magazines, and a wide variety of publications. The earliest work currently displayed on my site is the 2011 cover for Phillip Singer: An Accounting, which was hand-painted in oil, photographed, and then completed digitally using Illustrator and Photoshop. Today, most of my cover illustrations are produced entirely digitally, with a focus on vector-based techniques that ensure crisp, clean, and scalable designs suitable for print or digital media.

Each cover I create is designed to capture attention, communicate the story, and elevate the publication's visual identity. Whether for a book, magazine, or other creative project, my illustrations combine artistry, precision, and concept-driven design to make a memorable first impression that engages audiences and enhances the overall impact of the work.