Illustration for a Brochure
Artist, Illustrator, Designer: John Potter - Escape Key Graphics
Client: Flamingo Gardens
For information on Flamingo Gardens botanical garden and wildlife sanctuary please visit their website at FlamingoGardens.org
Following the completion of the illustrated map for Flamingo Gardens, I was invited to design the brochure cover for the map. I was thrilled to continue working with one of my earliest clients and approached the project with the goal of creating a striking and memorable illustration. The design needed to reflect both the charm of historic Florida and a sophisticated, contemporary art deco aesthetic.
As the centerpiece of Flamingo Gardens, a flamingo was naturally the dominant feature. I used vivid, contrasting colors to bring energy to the illustration while balancing sharp geometric elements with softer, subtle textures to create depth and visual interest. The result is a simple yet elegant design that captures the spirit of Flamingo Gardens and draws the viewer in.
The brochure cover also inspired an animated version, adding an interactive layer that further enhances the visitor experience and reinforces the identity of this iconic South Florida destination.
ANIMAL RELATED ILLUSTRATIONS:
ANIMALS IN ILLUSTRATIONS:
I have had the honor of working with several animal sanctuaries and reahabilitation centers over the years. It's very rewarding to contribute even a small amount to the preservation of species and the humane treatment of wildlife thats injured or neglected.
I also have more than a few fictional animals populating my portfolio including a dragon, a snake made out of an electrical cord and several dinosaurs.
WORK DONE IN ADOBE ILLUSTRATOR:
WHAT IS ADOBE ILLUSTRATOR?:
Adobe Illustrator is the industry standard software for creating vector based illustrations. Unlike pixel-based images, vector graphics are defined by shapes and points along their edges, known as Bézier points, which control direction, curvature, and form. This allows vector images to be scaled to any size without losing resolution, making them ideal for precise, clean, and visually striking illustrations used in print, digital media, and large-format displays.
I have worked with a variety of vector illustration programs over the years, including Freehand and CorelDRAW, but Adobe Illustrator became my primary tool for both vector art and graphic design. Even when I create vector files in other programs such as SketchUp or Maperitive, they are typically imported into Illustrator for refinement and final output. I have been using Illustrator since around 1990, developing a workflow that combines technical accuracy with artistic expression.
Adobe Illustrator is particularly well suited for the bold, geometric styles I frequently work in, including Art Deco and Italian Futurism. Its vector-based format is ideal for creating flat fields of color, sharp lines, and axonometric illustrations, which are often used for architectural and technical renderings. The program's precision and flexibility allow me to create both highly stylized artistic works and functional maps or diagrams with exacting detail.
Vector artwork created in Illustrator can also be animated and integrated into motion graphics using Adobe After Effects, opening opportunities for dynamic presentations and video content. To explore examples of my motion work, see my After Effects and Premiere Pro Portfolio.
PORTFOLIOS
- Illustration Portfolio: Start here for custom illustration and book covers. You can also browse illustrated maps and architectural rendering.
- Fine Art: I offer original paintings and drawings, including my Custom Halftone Series. You will also find mural work here.
- Graphic Design & Motion: View my graphic design portfolio. After that, explore motion design and animated illustrations.
- Maps by application: I create illustrated maps for boat shows, resorts, marinas, real estate, transportation, transit and parking, towns and cities, parks, and wayfinding.
- Additional project types: I also produce cover illustration, vehicle and vinyl wraps, proposal renderings, and street art.
- Illustration methods: My techniques include vector, isometric and axonometric, painting, black and white, GeoData maps, overhead maps, and custom halftones.
- Software portfolios: I work primarily in Adobe Photoshop, Adobe Illustrator, SketchUp Pro, and Adobe InDesign. For motion projects, I use Premiere Pro and After Effects. You can watch my demo reel here.