Design of a Brochure
Graphic Designer: John Potter - Escape Key Graphics
Client: Country Inn Pet Resort & Animal Hospital
About the Client
Country Inn Pet Resort & Animal Hospital is family owned and operated. Their mission is simple. Provide the best home away from home experience for your pet. It is the kind of place where animals are treated like guests, not just boarded.
The Project
This was a straightforward brochure project. The client supplied the graphics and text, and my job was to arrange everything into a clean, professional layout. The client was new to this kind of work, so heavy guidance was necessary. That is fine. Part of what I do is help people through the parts they have not done before.
My Design Approach
I started by looking for unifying elements. The client's logo gave me two things to work with. A use of borders and a set of colors that could carry through the whole piece. I used those as the foundation.
The gold frames from the logo became a way to contain each fold of the brochure. That gave the whole piece a consistent structure. I matched the fonts to what the logo used, so everything felt like it belonged together.
Some of the photography is used as subtle background accents rather than primary images. I tinted those photos monochrome so they would recede and let the text and main images do the work. The layout ended up with a kind of checkerboard rhythm. Dark text on light backgrounds alternates with reverse text on dark backgrounds. That keeps the eye moving and makes each panel distinct while still feeling like part of a whole.
Your Project
If you need a brochure, a flyer, or any other printed piece that needs clear design and thoughtful layout, contact me. I have done this work before and I would be glad to do it for you.
PORTFOLIO GALLERIES
- Illustration work: Start with custom illustration and cover design, then view illustrated maps and architectural renderings.
- Fine art: Discover original paintings and drawings, the Custom Halftone Series, and mural projects.
- Design & motion: Check out the graphic design gallery, then move on to motion graphics and animated illustration.
- Maps by sector: I produce illustrated maps for boat shows, resorts, marinas, real estate, transit & parking, towns & cities, parks, and wayfinding systems.
- More creative services: Additional offerings include cover illustration, vehicle wraps, proposal renderings, and street art.
- Artistic methods: My work spans vector art, isometric & axonometric views, traditional painting, black & white illustration, GeoData mapping, overhead perspectives, and halftone effects. Recently I have also begun to utilize AI in some cases.
- Preferred software: I rely on Photoshop, Illustrator, SketchUp Pro, and InDesign, plus Premiere Pro & After Effects for motion projects.