About John Potter / Escape Key Graphics
Illustrated Maps, Fine Art, and Illustration
I'm John Potter, the artist, illustrator, and designer behind Escape Key Graphics, a studio based in South Florida. My work is split between two main pillars: creating detailed, illustrated maps and producing original fine art and illustrations. These aren't separate pursuits; they're two sides of the same practice. The same attention to composition, narrative, and visual clarity that goes into a painting or a book cover is essential for crafting a useful, beautiful marina or resort map. Each discipline informs the other, making the whole stronger.
Global Projects, Lasting Impressions
My career has taken me from the Florida coast to the Caribbean and the UK, collaborating with a diverse range of clients. Recent projects include illustrated maps for major events like the San Diego International Boat Show and the Windy City Boat & Yacht Show, as well as custom maps for luxury resorts like the Four Seasons Resort Lanai and marinas like Holy Loch Marina in Scotland. I've also created permanent installations for municipalities and cover art for independent presses. This variety isn't just happenstance; I'm genuinely interested in tackling different problems and communicating with different audiences. The common thread is a commitment to craftsmanship and clear, visual storytelling.
See what my clients say on my Clients Page.
Blending Tradition with New Tools
Every project begins with one thing: understanding what the client actually needs. Not what they think they want, but what will solve their problem and serve their audience. From there, I consider potential solutions and make the call. Most of my clients don't want a menu of options. They want me to pick the right direction and run with it. They're hiring me to relieve them of the burden of decision making, not add to it. That means the final product has to exceed expectations every time, because there's no one else to blame if it doesn't. I take that responsibility seriously. Along the way, I'm always exploring new tools, like AI, to push creative boundaries, but they're just that: tools. The craftsmanship, the attention to detail, and the hand-made quality my clients expect never take a back seat.
A Partner in Your Creative Process
Escape Key Graphics is built on collaboration. I work as a dedicated partner for clients who value distinctive, original work and professional execution. Whether it's a corporate branding project, a publication, a personal commission, or a large scale illustrated map for a special event, every project receives the same level of focused attention. My name is on the work, and I take that responsibility seriously, ensuring each piece is aesthetically considered and functionally tailored to your needs.
Let's Start a Conversation
If you're looking for a creative partner to bring clarity, beauty, and narrative depth to your next project, I invite you to explore the portfolios on this site. When you're ready to discuss your vision, especially if you have a map in mind, please be ready to share the location, boundaries, and key points of interest reach out. I work with clients worldwide and am always glad to talk about the work.