Design of a Brochure
Graphic Designer: John Potter - Escape Key Graphics
Client: Country Inn Pet Resort & Animal Hospital
About the Client
Country Inn Pet Resort & Animal Hospital is family owned and operated. Their mission is simple. Provide the best home away from home experience for your pet. It is the kind of place where animals are treated like guests, not just boarded.
The Project
This was a straightforward brochure project. The client supplied the graphics and text, and my job was to arrange everything into a clean, professional layout. The client was new to this kind of work, so heavy guidance was necessary. That is fine. Part of what I do is help people through the parts they have not done before.
My Design Approach
I started by looking for unifying elements. The client's logo gave me two things to work with. A use of borders and a set of colors that could carry through the whole piece. I used those as the foundation.
The gold frames from the logo became a way to contain each fold of the brochure. That gave the whole piece a consistent structure. I matched the fonts to what the logo used, so everything felt like it belonged together.
Some of the photography is used as subtle background accents rather than primary images. I tinted those photos monochrome so they would recede and let the text and main images do the work. The layout ended up with a kind of checkerboard rhythm. Dark text on light backgrounds alternates with reverse text on dark backgrounds. That keeps the eye moving and makes each panel distinct while still feeling like part of a whole.
Your Project
If you need a brochure, a flyer, or any other printed piece that needs clear design and thoughtful layout, contact me. I have done this work before and I would be glad to do it for you.
PAGE AND PACKAGE DESIGN:
PORTFOLIOS
- Illustration Portfolio: Start here for custom illustration and book covers. You can also browse illustrated maps and architectural rendering.
- Fine Art: I offer original paintings and drawings, including my Custom Halftone Series. You will also find mural work here.
- Graphic Design & Motion: View my graphic design portfolio. After that, explore motion design and animated illustrations.
- Maps by application: I create illustrated maps for boat shows, resorts, marinas, real estate, transportation, transit and parking, towns and cities, parks, and wayfinding.
- Additional project types: I also produce cover illustration, vehicle and vinyl wraps, proposal renderings, and street art.
- Illustration methods: My techniques include vector, isometric and axonometric, painting, black and white, GeoData maps, overhead maps, and custom halftones.
- Software portfolios: I work primarily in Adobe Photoshop, Adobe Illustrator, SketchUp Pro, and Adobe InDesign. For motion projects, I use Premiere Pro and After Effects. You can watch my demo reel here.