Presented as part of the Plunge Into the Arts program at Plunge Beach Resort, Lauderdale by the Sea
Artist: John Potter
Nine original paintings on display in Lauderdale by the Sea as well as work by other artists
This show opens soon. The work will be on view from November 1 through December 4. If you’d like to attend the reception, that will be on November 20. Please see details below. The work is accessible to the public all days from November 1 through December 4, so if you don't make the reception you can still see the work.
A quick note: For anyone who came to my 2025 Halftones show at Canvas Studios: the nine works I’m showing here are nine pieces from that series. Also... My work will be appearing in a new group show context, so while the pieces themselves aren’t new, seeing them alongside other artists’ work will offer a fresh experience. I wanted to mention this upfront so returning friends know what to expect. If you missed them last time, here’s your chance to see them.
Come join us for a special evening including nine works by John Potter as well as works by other artists.
This is a great opportunity for those who know me just as "the map guy" or "the mural guy" to experience another side of my work. Immerse yourself in the world of halftones at 4660 El Mar Dr, Lauderdale-By-The-Sea in the beautiful Plunge Beach Resort. Mark your calendars and get ready for an unforgettable artistic experience!
- Free admission
- RECEPTION: NOV 20, 6:30-8:00 p.m.
- $5 Parking on reception night
- The public is welcome
- Show on display: NOV 01-DEC 4
- 4660 El Mar Dr, Lauderdale-By-The-Sea, FL 33308
HALFTONES - A Series of Paintings by John Potter:
When I work for clients there are clear parameters I have to work within. This is understandable, but it sometimes inhibits my ability to experiment and move forward with new ideas. Working on my won fine art gives me the opportunity to make art and explore methods of making images that aren't bound by the limitations commercial work usually entails.
What Are Halftones?
Halftones are a classic way of building images from tiny dots, lines, or repeating patterns. First used in the 1800s, this method lets black ink show shades of gray. Look close at a newspaper photo. Those little marks trick your eye into seeing smooth tones. That's a halftone.
Most halftones use dots, but many other patterns work too. They used to be made with cameras and chemicals. Now digital tools make them easy to experiment with. Less waste. More room to play.
About This Series
For these nine pieces, I use halftone patterns as a visual language. I mix up the patterns, sizes, and techniques. Sometimes I put them where you wouldn't expect.
You could call these paintings semi-abstract or optical art. That's fair. But by that logic, nearly every printed photo would fit the same label. All images are illusions we build.
We trust our eyes without thinking. But what we see isn't the whole truth. It's just enough to get by.
BROWSE MY WORK
- Illustration: Browse custom illustrations, book cover art, illustrated maps, and architectural renderings.
- Fine art: View original paintings and drawings, the Custom Halftone Series, and mural commissions.
- Graphic design & motion: See design projects, then watch motion reels and animated pieces.
- Maps by use case: Explore illustrated maps created for boat shows, resorts, marinas, real estate, transportation & parking, cities & towns, parks, and wayfinding.
- Specialty projects: Also check out cover design, vinyl & vehicle wraps, proposal renderings, and street art.
- Style & technique: Discover vector, isometric, painterly, monochrome, data-driven, bird's-eye, and halftone approaches.
- Tools I use: Everyday software includes Photoshop, Illustrator, SketchUp, and InDesign; motion work relies on Premiere & After Effects. Recently I have begun some work using AI as well.
