Map for the Suncoast Boat Show 2026

Illustrated Map for the Suncoast Boat Show in Sarasota, Florida

Illustration and Design by John Potter - Escape Key Graphics
Client: Informa Markets

I am the illustrator and designer of this map. If that is what you are interested in please proceed to explore my site.
If you want the latest and most accurate information about attending the Suncoast Boat Show please visit their official site at SuncoastBoatShow.com

Behind the Map: Suncoast Boat Show 2026

I recently completed the illustrated map for the 2026 Suncoast Boat Show in Sarasota, working with Informa Markets. This was an update year rather than a full rebuild, which is always a good sign. It means the core design holds up.

The map is built on a three dimensional digital model I created when I first started working on this event. That model covers the venue itself, including land features like parking lots and grassy areas, plus buildings and other structures. Each year I update the floating dock positions and land display arrangements. Because the geography is already in place, I only have to adjust elements tied to the current show.

For 2026, the dock layout saw minor tweaks, while land displays had a few more noticeable changes. Entrances are labeled directly on the map. White numerals on blue dots point to show features, and icons help visitors find facilities like restrooms and food stands. I also made the land display numbering more consistent this year, matching the system used for outdoor exhibitors.

The final map appears on the event website, in the mobile app, and on signage around the show. Before the event opens, it serves as a marketing tool, giving attendees a clear picture of what to expect. While other promotional materials focus on atmosphere, a detailed map provides concrete information that helps people plan their day.