Map for the Suncoast Boat Show 2026

Illustrated Map for the Suncoast Boat Show in Sarasota, Florida

Illustration and Design by John Potter - Escape Key Graphics
Client: Informa Markets

I am the illustrator and designer of this map. If that is what you are interested in please proceed to explore my site.
If you want the latest and most accurate information about attending the Suncoast Boat Show please visit their official site at SuncoastBoatShow.com

About the Show

The Suncoast Boat Show in Sarasota blends indoor and outdoor exhibition spaces with parking and surrounding amenities. That mix makes clear navigation essential. I approach these events by building an aerial view that helps visitors find entrances, exhibitor zones, and key services without hunting. The goal is smooth movement through a busy show and less confusion on event days.

How the Map Is Made

This map is built on a three dimensional digital model I created when I first started working on this event. The model covers the venue itself, including land features like parking lots and grassy areas, plus buildings and other structures. Each year I update that master model with the latest floating dock positions and land display arrangements. Because the core geography is already in place, I only have to adjust elements tied to the current show. The keying and graphics usually need at least minor updates as well.

What Changed for 2026

The 2026 show brought minor adjustments to the dock layout and a few more significant changes to the land displays. Docks are labeled with yellow text and arrows that show the length of each span. Entrances are marked directly on the map. White numerals on blue dots still point to show features, and intuitive icons help visitors find facilities like restrooms and food stands.

This year I made the land display numbering more consistent. Exhibitor numbers inside tents no longer use a dash separator. Instead, they appear with lines and opposing arrowheads at each end, matching the system used for outdoor exhibitors.

Signs of a Solid Foundation

When a map requires few structural revisions year after year, it tells me the original design was well thought out. Event maps often go through multiple rounds of updates, sometimes with last minute requests. I work with a standardized, efficient workflow and bring over a decade of specialized experience to each project, which helps me handle those changes smoothly. Even small client requests can require careful adjustments across several files and multiple software applications. That is where a well organized illustrator and designer makes a difference. I make sure changes are done right and delivered on time.

A Map That Works Across Platforms

This map serves multiple purposes. It appears in print, on the event website, in the mobile app, and on signage around the show. Before the event opens, it acts as a marketing tool, giving potential attendees a clear picture of what to expect. While other promotional materials focus on atmosphere, a detailed map provides concrete information that helps people plan their day and make the most of their time.