Contemporary Style Painting (oils on stretched linen 36"X52")
Artist: John Potter

"Scarlet Macaw" captures the dynamic moment a macaw launches into flight. This original painting is a vibrant exploration within my series focusing on linear halftones, a technique where systematic, custom line work builds form and shadow. The subject’s vivid natural plumage provides a powerful opportunity to contrast this structured, graphic line work against areas of lush, fluid color.
The composition is designed to convey a sense of immediate motion and untamed energy. The macaw is depicted mid-action, wings unfurling, transforming the canvas into a burst of life and color. This choice reflects a deeper interest in themes of freedom, vitality, and the arresting beauty of the natural world, interpreted through a contemporary artistic lens.
While the technique is precise and considered, the overall effect is one of spirited spontaneity. The painting draws upon the visual impact of street art and graphic design, utilizing scale and saturation to create a bold statement. It is intended to be both a celebration of its subject and a stand-alone piece of contemporary art that energizes its environment.
Technique & Material
The artwork is mostly created using acrylic paints and mediums on stretched linen. The distinctive linear details are achieved through a meticulous process, forming the intricate halftones that define the bird’s form primarily using airbrush. These are mirrored by rich, sweeping fields of color that emulate the macaw’s brilliant feathers. Some final details were done using oil based paints.
The entire piece is protected and enhanced with an oil based varnish. This finish intensifies the color depth and creates an even surface. While the image reproduces well, the true impact of the surface and scale is best appreciated in person.
Collector Considerations
"Scarlet Macaw" serves as a commanding focal point for a room. Its combination of natural subject matter and contemporary execution allows it to bridge styles, complementing both contemporary and eclectic interiors. It appeals to collectors drawn to wildlife art, contemporary graphic techniques, and pieces that express a sense of joy and unrestrained energy.

Environment created using Dream Machine

Commission a custom halftone painting
This piece is part of an ongoing series. I am always glad to talk about the work.
For available work and commissions, reach out.
PORTFOLIO GALLERIES
- Illustration work: Start with custom illustration and cover design, then view illustrated maps and architectural renderings.
- Fine art: Discover original paintings and drawings, the Custom Halftone Series, and mural projects.
- Design & motion: Check out the graphic design gallery, then move on to motion graphics and animated illustration.
- Maps by sector: I produce illustrated maps for boat shows, resorts, marinas, real estate, transit & parking, towns & cities, parks, and wayfinding systems.
- More creative services: Additional offerings include cover illustration, vehicle wraps, proposal renderings, and street art.
- Artistic methods: My work spans vector art, isometric & axonometric views, traditional painting, black & white illustration, GeoData mapping, overhead perspectives, and halftone effects. Recently I have also begun to utilize AI in some cases.
- Preferred software: I rely on Photoshop, Illustrator, SketchUp Pro, and InDesign, plus Premiere Pro & After Effects for motion projects.
