A digital model created as a boat show map and it's many uses

Illustration and design by John Potter - Escape Key Graphics

west palm beach illustrated map

Maps For Palm Beach International Boat Show:

High quality prints available from Society6

2013 Palm Beach Boat International Show Map
2013 Palm Beach Boat International Show Map - Detail 1

2013 Palm Beach Boat International Show Map
2013 Palm Beach Boat International Show Map - Detail 2

2013 Palm Beach Boat International Show Map
2013 Palm Beach Boat International Show Map - Detail 3

2013 Palm Beach Boat International Show Map
2013 Palm Beach Boat International Show Map - Detail 4


Palm Beach International Boat Show: A Premier Marine Event & Showcase for Custom Map Design:

The Palm Beach International Boat Show (PBIBS) is one of the most prestigious and influential boat shows in the United States, attracting marine enthusiasts, yacht buyers, industry professionals, and visitors from around the world each year. Held along Flagler Drive in downtown West Palm Beach, Florida, this waterfront event features an extraordinary display of luxury vessels, marine accessories, and lifestyle experiences - all set against the scenic backdrop of the Intracoastal Waterway.

Since its inception in 1982, PBIBS has grown into a major economic and cultural driver for the region, with attendance regularly surpassing 55,000 visitors and contributing more than $1 billion in economic impact to Palm Beach County.

World Class Yachts and Marine Innovation

Each year the show presents an impressive lineup of more than 800 to 1,000 boats and vessels, ranging from nimble 8 foot inflatable boats to luxurious superyachts approaching 300 feet in length. With over 600 exhibiting brands and hundreds of boats on display, PBIBS is a premier destination for exploring the latest in marine technology, yacht design, and nautical accessories.

The event also includes specialty showcases such as the Superyacht Show at Palm Harbor, educational seminars on boating and ownership, live activations like the AquaZone, and family-friendly activities including kids’ fishing clinics.

Relaxed Luxury & Local Culture

Unlike some of the larger boat shows in South Florida—such as Miami and Fort Lauderdale—the Palm Beach International Boat Show offers a somewhat more relaxed and refined atmosphere, with easy access to parking, public transit, and downtown amenities. Attendees often combine their day at the show with visits to nearby restaurants, bars, galleries, and shopping districts like CityPlace (now known as Rosemary Square), making it an attractive cultural and social destination for locals and visitors alike.

Art, Innovation & VIP Experiences

PBIBS is not just about boats - it’s also increasingly about lifestyle, luxury, and cultural engagement. VIP ticket holders enjoy access to premium lounges, gourmet dining, and exclusive events that sometimes coincide with related cultural offerings like the Palm Beach Modern + Contemporary (PBM+C) Art Fair, blending the worlds of fine art and luxury yachting.

For art lovers and design conscious attendees, the visual identity of the show is critical - not only in exhibits and signage but in how visitors navigate the expansive layout of boats, exhibits, food and beverage zones, and educational activations.

Featured Map Illustrator: John Potter / Escape Key Graphics

For more than a decade - from 2011 to the present - I have served as the illustrator and designer for the official Palm Beach International Boat Show map. Over the years, I have collaborated closely with the show’s production team at Informa Markets to refine and evolve the show’s visual mapping system to meet the needs of attendees, exhibitors, and staff as the event continues to grow and change.

My contributions have included:

  • Official show map illustration—updated annually to reflect layout changes and new technologies

  • App and digital maps used on mobile platforms during the event

  • Signage and wayfinding graphics throughout the show footprint

  • Transit and foldable maps designed for easy distribution and practical use

Each year’s map reflects improvements in style, software, and usability, ensuring that visitors have a seamless visual experience while navigating the show’s dynamic waterfront layout.

 

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