Custom Illustrated Map of a Boat Show in West Palm Beach

Custom Illustrated Map - Map for The Palm Beach International Boat Show - 2018

Custom Illustration by John Potter - Escape Key Graphics
Client: Informa Markets

Map as vertical signage

Illustrated Map for the 2018 Palm Beach International Boat Show

This illustrated aerial map was created for the 2018 Palm Beach International Boat Show at Waterfront Commons in West Palm Beach, Florida. I updated the map to reflect all the improvements and layout changes implemented by the event organizer, Informa, for that year's show. These maps continue to serve as a vital organizational tool, guiding guests to their preferred vendors, helping them discover new exhibits, and providing essential information such as the locations of amenities.

The map is produced annually using CAD drawings supplied by the client (and usually many notes and revisions). I adapt my existing three dimensional model, originally built in 2013, modifying the geometry as needed each year and adjusting the rendering style and perspective. The 2018 map does not represent a dramatic departure from the previous year's version, which is partly due to the success and effectiveness of the established design. The need for only minor revisions is a testament to good foundational design, and the resulting familiarity is appreciated by returning visitors. Collaborating with the dedicated staff at Informa to implement these updates was a smooth and productive process.

Beyond the main overview map, my work for the 2018 show encompassed several additional components. I created a new dedicated parking map, updated three detailed tent layout maps for the official program, produced new main map signage in two sizes for both north and south facing placement, designed a Seminar Schedule sign, and completed the page layout for the folding Z Card handout map.

Maps of this kind serve an important dual function. They allow potential attendees to clearly visualize the event before it occurs. While many promotional materials focus on conveying atmosphere, they often lack substantive information. An illustrated map provides a visually engaging format that also delivers practical, concrete details. It communicates the event's scale and location, outlines what to expect from exhibitors and amenities, and often includes essential planning information such as parking options, transportation routes, and the locations of key facilities like restrooms and food service areas.

For more examples of my illustrative cartography for events, please visit my Maps Portfolio.