Palm Beach International Boat Show Transportation and Parking Map 2022

Design by John Potter of Escape Key Graphics
Client: Informa Markets
For the latest map version visit PBBoatshow.com

Palm Beach International Boat Show Transportation Map 2022
The 2022 Palm Beach International Boat Show transit and parking map represented a significant leap forward in design, prioritizing simplicity, enhanced legibility, and a more refined aesthetic. This year's version marks a substantial improvement in graphic design clarity.

A conscious decision was made to eliminate all superfluous visual clutter. The map depicts only major streets, and the land area is rendered in a pleasant, neutral taupe rather than a standard green. The trolley routes were simplified to a single continuous loop, further reducing complexity.

The map key required only minor adjustments. Information was updated, but the established system of white numerals on maroon dots was retained for identifying parking facilities, ensuring continuity for returning visitors. The map clearly keys the show border, the single trolley route, and the Brightline station. A notable change was the reduction of keyed trolley stops from twelve the previous year to just two. While this may have offered less granular detail for navigation, it greatly improved the map's overall readability and made the transportation system easier to comprehend at a glance.

I believe this map was utilized primarily online and for onsite signage at this stage. Its clean, straightforward design made it an excellent practical marketing tool when published on the event website, allowing attendees to plan their visit with ease and confidence.

For more examples of my informational maps, please visit my Maps portfolio.

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