Illustration and designer by John Potter - Escape Key Graphics
Client: Show Management
This project continued my work with the Miami Yacht & Brokerage Show, building directly on the foundation established the previous year. The 2012 edition required an updated and refined version of the illustrative site map, with modifications focused on accuracy and improved attendee navigation for the event’s latest layout.
The primary updates involved the precise placement of docks and the rekeying of exhibitor locations to reflect the current year's arrangements. While the core illustrative style, color palette, and overall aesthetic remained consistent to maintain brand continuity, these specific changes were essential for ensuring the map functioned as a reliable guide. The map needed to clearly communicate where vessels were moored and which brokers or exhibitors were located in specific tents and pavilions on the show grounds.
This balance between visual consistency and updated information is a key aspect of ongoing client partnerships. The map serves as a fundamental tool for thousands of visitors, aiding in their exploration of the expansive show. By providing a clear, attractive, and trustworthy overview of the event layout, the illustration supports both the visitor experience and the operational goals of the show organizers.
This project is part of a multi year collaboration. To see the evolution of this work and view the map from the previous year, please visit the 2011 Miami Yacht & Brokerage Show Map page.
To explore more of my illustrative cartography for events and venues, you are invited to browse the full Map Portfolio.
EXAMPLES OF MAPS CREATED FOR MIAMI BOAT SHOWS:
Maps For Boat Shows In Miami:
- About Miami Boat Shows
- Miami International Boat Show / Miami Yacht Show / Yachts Miami Beach / Miami Beach Yacht and Brokerage Show - Show Center/Primary Venue Maps: 2026 | 2025 | 2024 | 2023 | 2022 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011
- Transportation Map: 2026 | 2025 | 2024 | 2023 | 2022 | 2020 | 2019 | 2016 | 2013
- Program Layout: 2025 | 2024 | 2023 | 2022
- SuperYacht Miami Show: 2020
- Yacht Haven Grande: 2026
- Miami Beach Convention Center: 2026 | 2025 | 2024 | 2023 | 2022 | 2013 | 2012
- Video: 2013
- Sea Isle Marina Only: 2013 | 2012
- Miamarina at Bayside Only: 2013 | 2012 | 2011
- Illustration (not a map): 2014
Miami International Boat Show Maps 2012:
Miami Beach Convention Center Map | Bayside Map | Sea Isle Marina MapYacht and Brokerage Show Parking and Shuttles | Miami Beach Convention Center Parking
CUSTOM BOAT SHOW MAPS:
BOAT SHOW MAPS ARTICLE - SOUTHERN BOATING MAGAZINE 2016:
"Navigating Miami’s multiple venues is easier when you use a map. If you’re at Yachts Miami Beach – formerly The Miami Yacht and Brokerage Show – the man behind those maps is John Potter of Escape Key Graphics, who created his first boat show map for the 201 Fort Lauderdale Int’l. Boat Show. It wasn't long before the creative concept spread. Less intimidating than site plans and more easier to follow than an aerial photography, Potter’s maps now grace the Stuart Boat Show, St. Petersburg Power & Sailboat Show in Florida and International Boat Shows like Newport, Palm Beach and Panama. His work on these shows frequently extends to many maps such as detailed area maps and transit maps. Potter’s maps can also be seen beyond the yachting industry in theme parks, resorts, wildlife sanctuaries, municipalities, campuses and gardens including Flamingo Gardens, Dinosaur World parks or The Dover International Speedway."
ADDENDUM:
I am presently responsible for illustrated maps for The Chicago International Boat Show, The Fort Lauderdale International Boat Show, The Miami International Boat Show, The Newport International Boat Show, The Newport Beach International Boat Show, The San Diego International Boat Show, The Palm Beach International Boat Show, The Suncoast Boat Show and the The Saint Petersburg Power and Sailboat Show.
There is a directory in my Boat Show Map Portfolio
PORTFOLIOS:
By Application or Use:
- Boat Show Map Portfolio
- Resort Map Illustrations Portfolio
- Marina Maps Portfolio
- Real Estate Maps Portfolio
- Transit, Parking and Transportation Maps Portfolio
- Town and City Maps Portfolio
- Cover Illustration Portfolio
- Vehicle Wrap & Vinyl Wrap Portfolio
- Illustrated Park Maps Portfolio
- Wayfinding Maps Portfolio
- Proposal Renderings Portfolio
- Street Art