Bayside Miami Marina Map for Strictly Sail Miami, 2012

Illustrator, Designer: John Potter - Escape Key Graphics
Client: National Marine Manufacturers Association

Bayside Miami Map

This illustrated map was commissioned for Strictly Sail Miami in 2012, depicting the event venue at Miamarina at Bayside in downtown Miami, Florida. The map was designed with a dual purpose: to provide unambiguous navigation for attendees while visually capturing the distinctive character and energy of its iconic waterfront location.

To present the marina, docks, and surrounding features in a spatially intuitive format, I employed an isometric perspective. This three quarter view allows the viewer to grasp the layout and relationships between elements more naturally than a flat overhead plan. The color palette was carefully chosen to reflect the vibrant, coastal atmosphere of South Florida. Furthermore, subtle Art Deco design influences were woven into the illustration, a deliberate nod to Miami's rich architectural history and enduring design culture. This fusion of geographic accuracy and stylistic flair ensures the map functions simultaneously as a precise wayfinding tool and an engaging visual piece. An inset map provides essential geographical context, situating the marina within the greater Miami area and indicating the locations of other simultaneous events.

For practical navigation, each individual dock is clearly labeled, enabling boaters and exhibitors to identify their assigned spaces quickly. Important destinations and amenities throughout the venue are marked with a straightforward numbered system, using prominent yellow dots that correspond to a simple legend for instant reference. This approach prioritizes immediate usability.

The final result is a clean, approachable, and professional map that successfully balances functional clarity with a strong sense of place. It was well suited for integration into the official event program, for use on onsite signage, and as a key component of promotional materials, effectively supporting both the logistics and the atmosphere of the show.

EXAMPLES OF MAPS CREATED FOR MIAMI BOAT SHOWS:

A Miami Illustrated Map
Miami International Boat Show 2025
Miami Yachts Show 2020
Convention Center Map
Boat Show Map
Boat Show Transit Map
Show Proposal Rendering
Yacht Haven Grande Miami Watson Island Map
Miami Strictly Sail Map
Miami Show Isometric Map
Transportation and Parking Map
Miami Beach Convention Center Map
Pride Park Map
Transportation and Parking Map

Maps For Boat Shows In Miami:


Miami International Boat Show Maps 2012:

Miami Beach Convention Center Map | Bayside Map | Sea Isle Marina Map
Yacht and Brokerage Show Parking and Shuttles

Bimini Resort and Marina Map
Resort Map
Coastal Neighborhood Map
Marina and Resort Map
FLIBS Map
Beach Resort and Marina Map
Campus Map
San Diego International Boat Show Map
International Boat Show Map
NIBS Map
Miami International Boat Show 2025
Charles E Bradshaw School Campus Map
Two Georges Marina Map
Island Tourism Map
Animal Sanctuary Map
Suncoast Boat Show
Gardens Map
Miniature Golf Map
Speedway Map
Collins Ave Miami Beach Map
Illustrated Theme Park Map
Resort Ranch Map
Tourist Attraction Map
South Florida Map
Village Map
Transportation and Parking Map
Service Area Map

PORTFOLIOS