Transportation Map

Artist, Illustrator and Designer: John Potter - Escape Key Graphics
Client: Informa Markets (Show Management at the time)

Bus Map

This shuttle map was originally created for the 2012 Miami Yacht and Brokerage Show and continued to evolve over several years as the event and its visual needs changed. By 2016 the design had moved toward a cleaner and more streamlined style, while still retaining rich color for land and water. The palette was chosen to reflect the character and atmosphere of the Miami area, providing visual interest without distracting from the map’s primary function.

Shuttle pick up and drop off maps are a critical wayfinding tool for large events that rely on dedicated transportation systems. This map was designed to clearly communicate shuttle routes while also providing broader orientation to the event as a whole. In addition to transportation details, it includes parking locations and shows the relationship between the primary venues, helping visitors plan their movements before arriving on site.

Venues, parking lots, and garages are identified through a clear legend, while shuttle routes are distinguished with color coding for quick recognition. Street names are labeled directly on the map, creating a practical and easy to read reference that supports both navigation and overall event planning.

Which Miami Boat Show is this?:

Here is all you need to know... I have been making maps for boat shows in Miami since 2011 and in that time a lot has changed. There have been multiple simultaneous shows, show names have changed and now shows have merged. The assorted show titles used have been Miami International Boat Show, Miami Yacht Show, Yachts Miami Beach, Miami Beach Yacht and Brokerage Show and this doesn't include subsections of the shows like Sea Isle Marina, Museum Park Marina and Strictly Sail Miami at Miamarina Bayside. These shows have been managed by different, sometimes competing, management companies. At some point I have been commissioned to make maps for all of them. I'm not going to try to sort this into a comprehensible timeline or anything like that.

I've endeavored to make the maps easy to find but you may find some hidden gems on my site if you dig. Please enjoy these maps for what they are without getting too distracted by the sequence or sponsors/management companies etc.


2016 Yacht and Brokerage Show in Miami Beach | 2016 Shuttle Bus Routes Map

EXAMPLES OF MAPS CREATED FOR MIAMI BOAT SHOWS:

A Miami Illustrated Map
Miami International Boat Show 2026
Miami International Boat Show 2025
Miami International Boat Show 2025
Miami Yachts Show 2020
Miami Yacht Show 2020
Convention Center Map
Convention Center Map
Boat Show Map
Sea Isle Marina Map
Boat Show Transit Map
Miami Transit Map
Show Proposal Rendering
Show Proposal Rendering
Yacht Haven Grande Miami Watson Island Map
Yacht Haven Grande Miami
Miami Strictly Sail Map
Bayside Miamarina Map
Miami Show Isometric Map
Miami Show Map
Custom Transit, Transportation and Parking Map
Miami Yacht Show Transit
Miami Beach Convention Center Map
Miami Beach Convention Center
Pride Park Map
Pride Park Map
Transportation and Parking Map
Transportation & Parking Map

Maps For Boat Shows In Miami:


Miami International Boat Show Maps 2013:

Miami Beach Convention Center Map | New Yacht & Power Boat Show at Sea Isle Marina
Strictly Sail Miami at Miamarina Bayside | Miami International Boat Show Transit | Miami Beach Convention Center Parking

PARKING AND TRANSPORTATION MAPS:

Route and Stops Map
Water Taxi Map
Transportationt Map using GeoData
Transportation & Parking Map
Custom Transit, Transportation and Parking Map
Miami Yacht Show Transit
Illustrated Map of Marinas
Illustrated Map of Marinas
Custom Parking Map Using GeoData
Parking Map Using GeoData
Boat Show Transit Map
Transit Map
Boat Show Transit Map
Music Festival Transit Map
Fort Lauderdale International Boat Show Transit Map
Boat Show Transit Map
Miami Beach Convention Center Parking Map
Miami Conv. Ctr. Parking
Transportation and Parking Map
Transportation & Parking Map

TRANSIT, PARKING AND TRANSPORTATION MAPS:

These maps are often presented from a direct overhead perspective, giving them a familiar appearance similar to the street maps many people use in their cars. Accuracy, clarity, and selective emphasis are essential, as these maps are frequently used in real time, often while navigating busy streets or parking areas. I tailor the level of detail to each client's needs, including only the elements that are most useful for users, ensuring that finding the right location is always intuitive and straightforward.

In many recent projects, I have incorporated geospatial data to produce maps in a more conventional cartographic style. Complex sites with dense street networks, multiple access points, or high volumes of features require reliable external data sources to ensure efficiency and accuracy. Even when using this data, I apply my own illustrative approach to enhance readability, highlight key locations, and maintain a consistent visual identity that aligns with the client's goals.

There are also cases where a three-dimensional perspective is advantageous. A 3D view can provide a more realistic understanding of a site, helping viewers visualize parking areas, transit hubs, and landmarks in context. In locations dominated by prominent features or architectural highlights, this perspective can make orientation easier and offer users a more immersive, intuitive experience than a standard overhead view.

Whether presented in 2D or 3D, these maps are designed to simplify navigation, improve user confidence, and support the operational and marketing goals of transportation, parking, and transit organizations. By combining precision, clarity, and visual appeal, they provide an essential tool for both staff and visitors.


PORTFOLIOS:

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