Broward County Convention Center Visitor's Map

Broward County Convention Center 2012 Map: Consistency in Design

Illustrator, Designer - John Potter - Escape Key Graphics
Client: Show Management

Broward County Convention Center Visitor's Map for the Fort Lauderdale International Boat Show

This 2012 illustration of the Broward County Convention Center continues the visual approach established in previous years for the Fort Lauderdale International Boat Show. As part of an annual series, the map required specific updates to accurately reflect the current year's event layout, ensuring it remained a reliable tool for thousands of visitors navigating the show's expansive indoor exhibits.

The primary updates for this edition focused on the exhibitor details. The number spans for booth locations were revised, and the placement of exhibitor footprints, represented as light blue rectangles on the distinctive red floor, was carefully adjusted to match the current floor plan. These precise changes are essential for transforming a general venue illustration into a functional, event specific guide.

The overall design maintained the successful visual language developed since 2010. The clear, color coded keying system, the bold indication of the main entrance, and the specific callouts for major attractions like IGFA School of Sportfishing were retained. This consistency provided returning attendees with a familiar and intuitive navigational aid, reinforcing the map's role as an integral part of the show experience. The project underscores the value of a mature design framework, where annual updates can be applied efficiently to a trusted and effective visual model.

This map is part of an ongoing series. To view the previous iterations and see the evolution of this design, please visit the 2011 and 2010 convention center maps.

For more examples of detailed cartography created for major international events, please explore my full Maps Portfolio.