Illustrated Transportation Map for FLIBS 2011

Fort Lauderdale International Boat Show Transit Map

Illustrator, Designer: John Potter - Escape Key Graphics
Client: Show Management

Transportation Map for the 2011 Fort Lauderdale International Boat Show

This distinctive illustrated map was created for the 2011 Fort Lauderdale International Boat Show, with a specific focus on attendee transit and connectivity between venues. The design prioritizes immediate clarity and user friendly navigation over strict geographic scale, presenting a functional overview of the transportation network in an engaging visual format.

The map adopts a highly illustrative style. Key venues and landmarks are represented by stylized spot illustrations, providing instant visual recognition. Transportation routes are clearly defined using a system of color coding, with each color corresponding to an icon explained in the map key located in the upper left corner. This allows users to quickly identify different shuttle or transport services.

Water taxi stops are distinctly marked with their own set of colored icons, detailed in a separate key in the lower left. Important destinations are numbered with white text on red dots, with a corresponding list provided in the lower right for easy reference. For further orientation, major road names are labeled directly on the map itself.

This project demonstrates how illustrative techniques can simplify complex logistical information. By combining clear color coded systems with intuitive artwork, the map effectively guides visitors through the various transit options, enhancing their overall experience at a major multi venue event.

For more examples of functional illustration for events, please visit my Map Portfolio.