Illustrated Transportation Map for FLIBS 2013

Fort Lauderdale International Boat Show Transit Map

Illustrator, Designer: John Potter - Escape Key Graphics
Client: Show Management

Fort Lauderdale International Boat Show Transit Map

This illustrated map was designed to streamline attendee transportation for the Fort Lauderdale International Boat Show. Its primary function is to clearly communicate the connections between the event's multiple venues, prioritizing intuitive wayfinding over precise geographical scale. The result is a practical and visually engaging guide to the show's transit network.

The map employs a distinct illustrative approach for quick recognition. Important venues and landmarks are depicted with stylized artwork, creating immediate visual cues. To organize the various transit options, a color coding system is used for different shuttle routes. Each color corresponds to a specific service, clearly explained in a map key positioned in the upper left corner for quick reference.

Water taxi stops are highlighted with their own dedicated set of icons, detailed in a separate key located in the lower left section of the map. Major destinations are marked with numbered red dots, accompanied by a corresponding list in the lower right. To aid in general orientation, key roadways are labeled directly on the illustration.

This project exemplifies how tailored illustration can effectively clarify complex logistical systems. By integrating a straightforward color coded framework with accessible artwork, the map successfully guides visitors through their transportation choices, contributing to a more efficient and positive event experience.

For more examples of functional illustration for events, please visit my Map Portfolio.