Brutalism 01 and 02 (acrylic on stretched linen - 28"X60" each)
Artist: John Potter

"Brutalism 01 and 02," completed in 2025 as a diptych, are foundational paintings within a series dedicated to the exploration of custom linear halftones. These works utilize structured line systems not merely as a surface pattern, but as the essential, multi layered architecture of the image itself. Each painting is a composite of three carefully integrated visual strata. The process begins with a foundational layer of intricate, textural painting. Upon this base, a mid tone halftone layer is applied, followed by a final, defining image rendered in a deep black halftone. This meticulous layering creates a pronounced sense of depth and complexity, revealing more detail upon sustained observation.
The conceptual and technical execution of these pieces is deeply informed by my professional practice in creating precise maps and technical illustrations. This background is evident in the works' systematic composition, analytical feel, and emphasis on clean, structured information. The project also served as a deliberate opportunity for material experimentation. To achieve an intense, light absorbing black, I incorporated Musou Black, renowned for its velvety, near absolute darkness. This is contrasted with accents of highly reflective chrome paint, creating moments of sharp luminosity that interact dynamically with ambient light and the viewer’s position.

These physical qualities are central to the experience of the artworks. The full effect relies on the subtle play of texture against smooth surface, the contrast between matte depths and metallic highlights, and the consideration given to the painted edges. Consequently, the pieces function as both contemporary paintings and as crafted artistic objects meant for direct, physical engagement. Their presence is best appreciated in person, where these nuanced interactions become fully apparent.
Collector Considerations
With their highly technical and structured aesthetic, these paintings hold a natural appeal for those with an affinity for precision, architecture, and design. They would resonate particularly well in the workspace of an architect, engineer, or designer, complementing an environment that values clarity, process, and form. The diptych format offers versatility for display, allowing the works to be presented as a cohesive pair or as two powerful, independent statements that converse with one another.
Technique & Material
The paintings are executed with acrylic paints on stretched linen, a surface chosen for its stability. The use of specialized paints like Musou Black and chrome acrylic pushes the boundaries of conventional acrylic painting, resulting in a unique and tactile finish.
Environment created using Dream Machine
Environment created using Dream Machine





Commission a custom halftone painting
This piece is part of an ongoing series. I am always glad to talk about the work.
For available work and commissions, reach out.
PAINTINGS:
PORTFOLIOS
- Illustration Portfolio: Start here for custom illustration and book covers. You can also browse illustrated maps and architectural rendering.
- Fine Art: I offer original paintings and drawings, including my Custom Halftone Series. You will also find mural work here.
- Graphic Design & Motion: View my graphic design portfolio. After that, explore motion design and animated illustrations.
- Maps by application: I create illustrated maps for boat shows, resorts, marinas, real estate, transportation, transit and parking, towns and cities, parks, and wayfinding.
- Additional project types: I also produce cover illustration, vehicle and vinyl wraps, proposal renderings, and street art.
- Illustration methods: My techniques include vector, isometric and axonometric, painting, black and white, GeoData maps, overhead maps, and custom halftones.
- Software portfolios: I work primarily in Adobe Photoshop, Adobe Illustrator, SketchUp Pro, and Adobe InDesign. For motion projects, I use Premiere Pro and After Effects. You can watch my demo reel here.
